The brief Global Rock Challenge™ is a truly worldwide phenomenon with well over 1 million students having performed in an event from Belfast to Albany, Johanesburg to Thursday Isalnd, Dresden to Melbourne, Aberdeen to Auckland and everywhere in between. It incorporates anti-drug and alcohol events such as Rock Eisteddfod Challenge - where it all began - and equivalents in New Zealand, United Kingdom, Japan, South Africa, United Arab Emirates and beyond. After 30 years, GRC wanted to provide a central space for students, parents and teachers to enjoy their hard work long after the events were over - in the form of video coverage of each performance in an easy-to-use web library. There was a strong need to leverage the value of existing country brands while building the umbrella brand of Global Rock Challenge™. The solution Each performance is eight minutes each, with some introductory footage often included. Events in every Australian city were shot using our outside broadcast (OB) equipment and predominantly three-camera shoots to give audiences a full record of the performance just as it took place on the night. Our solution included the management of all incoming data and a massive volume of footage within a period of six months between May and October 2008. In close collaboration with the event and stage crews, digital OB footage and all other footage coordinated from other countries was managed carefully by the vhyper team using stringent naming, numbering and categorisation codes, meta dat, school and performance details. In line with specific location and talent permissions, the site is built behind a walled garden with free registration tools designed to protect students. Balancing the desire to make videos accessible to as many participants as possible, we also devised promotions for DVD sales and ticketing during the tour. A critical tool in this solution was the provision of a student-centric weekly GRC TV email to all registered users. This acted as a viral program and a weekly update on all the news, behind the scenes activities, tour dates and special competitions. In addition 53 hours of programming from the Australian tours were produced for Free to Air (Channel Nine) and Australian cable television (Ovation) broadcast. As part of our service, full programming, broadcast output, graphics and presentation concepts were developed and executed.
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During the 2008 tour, our team shot, coordinated, produced and scheduled over 1000 videos and published some 600 in just five months. In a testament to Global Rock Challenge's brand, reputation and compelling content, the GRC site has achieved an incredible 8000 registered, active viewers through cross-promotion at events and viral Tell a Friend campaigns led online. In 2009-10, Global Rock Challenge™ will commercialise its offer by extending profile-building opportunities to the many loyal sponsors of the events.  Visit GRC TV
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